TLM Edit

TLM Edit is an online fashion boutique that grew out of The London Mummy website. Two years after launching The London Mummy, its founder Lucinda Robins realised her readers were most interested in her personal fashion recommendations and decided to launch a shop based around her personal style.

TLM Edit is filled with fun, practical, and reasonably priced clothing for stylish women. Similar to Lucinda’s blog, it is designed for “busy mums who don’t have time to trawl the high street”. The curated collection has grown substantially since its launch and now stocks over 400 items. The luxury boutique sells women’s clothing, footwear, accessories and gifts.

TLM edit broderie anglais collar

Lauren took on the role of Copywriter and now writes the product descriptions for the website. In addition to this, she fills in all of the technical details using Shopify, including SEO and alt tags. Lauren is also responsible for image editing on the website to ensure consistency and cohesion across the website.


Examples of work on TLM Edit

Broderie Anglais detachable faux collar.

Lantern sleeve mohair-blend jumper and scarf set.

100% cashmere striped rainbow wrist warmers.


  • Copywriting
  • Image editing

More portfolio

The London Mummy – shopping and style website

Eat. Live. Glow. – health and beauty website

Leeds Living – local events and entertainment website