The London Mummy

The London Mummy is a hub for mums across London and the South to keep on top of all things style, business and family life. Since its launch in 2016, founder Lucinda Robins has transformed her blog into a true lifestyle destination, complete with a ‘little black book’ brand directory and successful online shop, TLM Edit. Supporting growing businesses and championing small brands is at the heart of The London Mummy.

The London Mummy homepage screenshot

Lauren stepped into the role of Content Editor to give Lucinda more time to focus on the online shop. On a daily basis, Lauren works with brands, PRs and affiliate networks to deliver engaging blog content to TLM’s strong social following and loyal mailing list. The blog focus is primarily fashion and family life, featuring a blend of high street and high-end shopping options. Lauren also loves stumbling across new, independent businesses — a perk of content creation for TLM.


Examples of work

12 Skincare Brands Currently On My Bathroom Shelf. 2020.

12 Beauty Advent Calendars To Grab Before They Sell Out. 2020.


  • Copywriting
  • Graphic design
  • Social media
  • SEO

For more examples of my work, please click on the icons below.

My Baba
Lauren Mae Travel

More portfolio

My Baba – lifestyle and parenting website

Piccolo – baby food and lifestyle brand

Lauren Mae Travel – Lauren’s travel blog