From baby food brand to lifestyle hub, Piccolo has grown rapidly over the past few years. It all started as a vision at founder Cat’s kitchen table: wholesome and sustainable food for babies and children. Following the success of its healthy baby food pouches, the company kept up momentum producing snacks and cooking sauces. Now, Piccolo has turned its talents to formula milk to support families from the start of their journey with a baby in tow. Alongside this, Family Club was born, a digital hub brimming with know-how, anecdotes and recipes to guide parents in the first few years of caring for their newborn.

Lauren worked with Piccolo to lay the groundwork for Family Club. She wrote 60+ pregnancy, parent and baby-related articles. These features were initially sent out to Piccolo’s exclusive mailing list; subscribers would receive monthly content tailored to their stage in pregnancy or parenthood. Some of this content has also now been made available on the website. Topics included pregnancy nutrition, breastfeeding, weaning, baby sleep, first-year milestones, walking and talking, and self-care as a new parent.

Visit MyLittlePiccolo.com

Examples of work for Piccolo

Dealing With Morning Sickness. 2019. [View as PDF]

The Benefits Of Breastfeeding. 2019. [View as PDF]

Toddler Accidents And How To Prevent Them. 2019. [View as PDF]

How Do I Prepare A Bottle Of Piccolo Milk? 2019. [View as PDF]


  • Copywriting

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