Co-op Food, the brand used for The Co-operative Group, is a food retail business with 4,050+ stores across the UK. The Co-op is owned by its members rather than big investors and its profits are given to the members in the form of money and rewards. The Co-op’s profits also go towards supporting local communities and national charities, including the British Red Cross. Anyone above the age of 16 can become a member of the Co-operative group.
Co-op Food has a food magazine and digital presence. The magazine, which is distributed in its stores, is packed with seasonal recipes and food shopping inspiration to encourage everyone to spend more time in the kitchen. The Co-op website features a similar array of recipes with further digital exclusives. The online recipe hub makes flavours from around the world accessible and simple to recreate. Co-op has a strong and ever-growing following on social media.
The River Group is a London-based content marketing agency that takes care of content for Co-op Food, amongst other clients that include Unilever, Superdrug, and Weight Watchers. The River Group helps businesses fulfil their commercial and marketing objectives by helping to define KPIs then devising a strategy to meet those indicators.
Lauren joined the team at The River Group as Freelance Digital Content Manager on the Co-op Food account. The role includes managing and creating content across a variety of mediums, such as blogs, video and social media (Instagram, Tik Tok, Facebook, Twitter and Pinterest). Her main focus is responding to briefs with creative ideation for campaigns, then working closely with the art team to produce video and written content.
Examples of work
Fairtrade Christmas gifts that go the extra mile. Co-op, 2021.
- Creative ideation for multichannel campaigns
- Video storyboarding and overseeing PPMs
- Blog writing
- Pitch deck creation
- Social media content creation
- Uploading recipes to CMS